In February 2016, Davidoff launches its new masculine fragrance, Horizon, which symbolizes the connection between earth and air and draws inspiration from the forces of nature. The element of water that marked the iconic Cool Water is replaced with the element of air in the new release. Horizon represents freedom, adventure and exploration.
the scent is inspired by the forces of nature and is conceived for a strong and confident man, with an independent and adventurous spirit. With a composition that includes zesty citrus notes, aromatic spicy essences of pepper, nutmeg and patchouli, and timeless masculine accords of cedar and vetiver, Horizon provides a strong and unforgettable olfactory experience, thanks to its heady notes.. Horizon EDT is priced at £34 (40ml), £45 (75ml) and £59 (125ml.
The campaign, featuring Italian model Simone Bredariol, was allegedly shot “amidst real sandstorms, extreme heat and tough terrain”. The TV ad is filmed by director Arnaud Uyttenhove, and it follows the journey of the Horizon man as he climbs the mountain. The print ad, shot by photographer John Balsom, captures his arrival at his destination: “It’s one moment in a story. The story of a man achieving his own goals, reaching his own top, searching his own horizons.”
The bottle is designed by Alnoor, described as “an object one wants to take in one's hand”. It is inspired by the shapes from nature, stones polished by sands of time, balances with curves in clear glass to reveal the warm amber color of the fragrance. The distinctive metal cap features mini-mechanics that protect the spray from being pushed on the move.
Davidoff is an invitation to explore the intense sensations of life. Since the launch of the first fragrance in 1984, the brand has become one of the most iconic perfume brands, including a worldwide bestseller for more than 25 years: the legendary Davidoff Cool Water, the first fragrance for men to pioneer the freshness territory.
Model: Simone Bredariol