The top brnd of world Burberry has done all it could to sink Brit Rhythm for Women. The awkward name, the cliched marketing lingo of sexy, rock-n-roll, and edgy, and its place of honor as the nth flanker to Brit don’t inspire much excitement. This is a shame, because Brit Rhythm is a sophisticated, quirky lavender wrapped in peony and sheer amber. It’s the most interesting and distinctive fragrance in Burberry’s collection, although you’d never guess so based on its bland trappings. peony petals!
Top notes of the new fragrance await us with English lavender, pink pepper and neroli, taking us to the heart of orris absolute, blackberry leaves and orange blossom combined with specially patented molecule of the house of Givaudan named Petalia carrying the scent of peony accords. The base incorporates vetiver, musk and vibrant wood. The fragrance is expected on the market from January 28th 2014 and will be available in all official Burberry stores. It will premiere on January 3rd 2014 at Sephora in Paris (Avenue des Champs-Élysées), while the London premiere will be held on January 23rd 2014 in Selfridges.
Burberry Brit Rhythm for Women arrives as 30, 50 and 90 ml EDT. The offer will also include 150ml body lotion, 50ml hair scent, 150ml body bath and 100ml deodorant.